"So this is the pique ball that's all the rage online right now! Today not only see but also on the hand, really interesting!" Citizen Miss Lee while laughing while posing POSE to ask friends around to help take pictures, "Simply put, ping-pong ball is to use a table tennis paddle in the badminton arena to play tennis, is not very fun! And the coach said it is also a combination of anaerobic and aerobic sports, not only fitness can also lose weight!" Not only is the niche pique ball court surrounded by people, table curling, dynamic cycling, drones, ski equipment ...... sports bazaar booths are surrounded by people.

On 18th and 19th May, Nanjing Sports Carnival, an annual event in the hearts of Nanjing sports fans, was held as scheduled.

Since 2022, Nanjing Sports Carnival has innovated the activity mode around "sports +", held events around the masses, integrated with scenic spots, neighbourhoods and business districts, and created a new street sports scene integrating "culture, sports, business, tourism, shopping and entertainment".

2024 Nanjing Sports Carnival joins hands with China Athletics Street Tour to create the first Nanjing Street Pole Vaulting Show, linkage with Golden Eagle Lakeside World to launch 1,000 sports consumption vouchers, and carry out the "sports to help agriculture and marketing" bazaar ...... on the shore of the Golden Eagle Lake in Xianlin, playing a symphony of integration of culture, sports, business, agriculture and tourism development. Business, agriculture and tourism integration development symphony.

Integration of "sports +" ecological to create a composite sports experience space

With the continuous improvement of health consciousness, people's attention and participation in sports gradually climbed, the public sports consumption behaviour is no longer limited to the purchase of sporting goods, clothing, sports field is in urgent need of new products, new forms, new modes of supplementation.

As a characteristic brand activity of national fitness in Nanjing, Nanjing Sports Carnival has attracted attention from all walks of life since its inception in 2015. How to continue to "fancy renovation", keep fresh? Integration is the key.

Especially since 2022, in order to explore more possibilities of "sports +", Nanjing Sports Carnival for the first time joined hands with China Athletics Street Tour, joint municipal sports associations, high-quality sports enterprises, and went into Xianlin Golden Eagle Lakeside World, to create a strong atmosphere of sports consumption, provide a new model for the public to play sports, hit the card, and consume, and create a place for sports fans and the people to meet. sports fans' meeting place, the common people's punch card point, and Nanjing city's joyful area.

This year's Carnival, organised by the Nanjing Sports Bureau and the Nanjing Sports Federation, continued the "Sports+" model, focusing on three elements: street sports events, emerging project experience and sports consumption scenes, highlighting the "watch sports events, stroll through the sports bazaar and enjoy sports social" features of the event, and setting up the "Sports Bazaar" and the "Sports Bazaar" as the main activities. The event featured four sections, namely "stage area", "interactive area", "competition area" and "display area". Provided the general public with a colourful sports experience.

The activity site gathered 20 municipal sports associations such as City Tug-of-War Sports Association, City Basketball Sports Association, City Street Dance Sports Association, including traditional and fashionable sports, to build a large stage for the publicity, promotion and display of sports associations' activities in the form of sports associations' tournaments and intensive experience of fitness activities, to guide the general public to participate in fitness sports, to strive to achieve the national fitness and universal health, and to drive the consumption of sports. Consumption.

Carnival activities on the scene, the sports associations wonderful show, wheel dance, martial arts skewer, "art rhyme" happy gymnastics and other types of performances brilliant, Nanjing Tongxi basketball club also put the fans open day activities at the venue. In addition, all kinds of fun games will also be the ring directly into the event site, Nanjing City College Students Street Dance Open Competition, the Fifth Nanjing Fitness Yoga Marathon Challenge, Racket Dribbling Relay Race, the National Shooting Challenge, the first half of the year 2024, Nanjing Basketball Skills Level Assessment Citywide Unified Exam, and including darts, table tennis, land curling, hoop challenge "" King of the Road" challenge. The "King of the Road" challenge set off one passionate climax after another in the interactive area.

Ten years of street athletics, pole vault debut in Jinling

The exciting pole vault duel, the first time on the streets of Nanjing, became a highlight of the carnival.

This year is the 10th anniversary of the China Athletics Street Tour. 2018 China Athletics Street Tour landed in Nanjing for the first time; 2020 three events refresh the meet record; 2021 Nanjing Lakeview version of the street race on line ...... these years, Nanjing citizens look up to the top stream of athletics, achievements of the newest track and field, and together they marvelled at the majesty of the athletics, and now it will also accompany the Chinese track and field to the streets of Nanjing for the first time. And now will also accompany the China Athletics Street Tour to open a new season, a new project, and witness the red-hot victory card red.

The 2024 China Athletics Street Circuit - Nanjing Stop, the Street Pole Vault Competition was held on 18th May in the competition area of the Carnival venue, where the top male and female athletes in China came together to challenge the "street height" and impact the Olympic standard. The significance of competitive sports is far more than just winning and losing, the strength of the competition inside the arena and the cheering and shouting outside the arena together produced many wonderful moments. Athletics street experience space - street pole-racing was also set up next to the competition area, so that the audience could try it out while having a good time, which was fully interactive.

On the evening of 18th May, representatives of WA and officials from the China Association of Athletics Federations (CAA) also came to the Carnival site to watch the 2024 China Athletics Street Circuit-Nanjing event, and they said, "Letting the pole vaulting event take to the streets, moving the track and field venue to the public, and letting the public experience athletics up close and personal has added a strong atmosphere of athletics in the city. Everything is doing great!"

Sports Consumption "Nights Don't End" New Scenarios to Make Sports Livable

When the lights come on, the 2024 Nanjing Sports Carnival is bustling with activity.

Eat, drink, play, buy, show positive attitude towards life, expand the boundary of quality of life, the carnival activities integration of innovation in a variety of modes, site in the commercial centre, strengthen the on-site experience, and actively explore new forms of business, and deeply integrated into the city and the life of the public. In addition to 15 high-quality sports enterprises such as Moutian Technology, Ride Cool Sports and Jinling Horse Exchange, the sports bazaar was also the first to carry out the "Sports Farming and Marketing" bazaar, inviting a number of local family farms and farmers' professional co-operatives to the venue for the exhibition and marketing of special agricultural products. Characteristic commodity service display, sports on-site teaching, a variety of agricultural products on display, "sports + consumption + health + agriculture", universal participation to create a sports diversified integrated development model.

Two days, from morning to night, competition, exhibition, interaction, consumption, experience, Nanjing Sports Carnival by "moonlight economy", expanding the consumption scene, to create a sports parlour with a look, have fun at night sports social space, have a head of the holiday leisure destination.

Nowadays, the city night economy has entered a new stage of development, the scale of sports night economy is growing continuously, sports consumption into the fast lane of development. The carnival also grasped the opportunity to launch a night characteristic bazaar, passer-by challenges and other performances, ornamental and participatory series of sports activities, integration of culture, tourism and business, expanding the characteristics of the night diversified consumption, and promote the continued release of consumer dividends, leading the new trend of night sports consumption.

City "sports circle", the more the night more exciting, stamp card, sports blind box lottery, discount ...... distinctive sports consumption new scenes, become a strong engine to stimulate consumption vitality.

The Sports Carnival also added a new feature - "calorie health station", operated by the Nanjing branch of the Construction Bank, for the participation of the activities of the public to provide punching card and prize redemption services, but also for the participation of sports enterprises, clubs to provide financial services, "sports + finance", "sports + finance", "sports + finance", "sports + finance", "sports + finance", "sports + finance", "sports + finance". "Sports+Finance" helps the whole nation to work out. The sports vouchers provided by Golden Eagle Hubin Tiandi Shopping Centre are also quite powerful, allowing the participating citizens to have fun and buy happily.

Sports is an important way to improve people's health, as well as an important means to satisfy people's aspirations for a better life and to promote the all-round development of human beings. "Sports are everywhere", and the element of sports has been integrated into every aspect of urban development.

2024 Nanjing Sports Carnival takes sports experience as the entry point, sports service as the core, and fashionable and chic viewing experience as the breakthrough, creating a fresh and wonderful colourful sports weekend for Nanjing people. In the future, Nanjing Sports Carnival will continue to be held in an innovative manner, continue to explore new modes of sports interaction, further promote the development of Nanjing's sports industry, continue to build Nanjing's sports characteristic brand IP, help enhance the city's soft power, promote the integration of sports into a better life and stimulate the enthusiasm of the general public for national fitness, and enhance the high quality of Nanjing's sports development level.

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